We are 28 days into the new year, and people are talking about whether or not article marketing works. Well, the same thing was asked in 2015, and many marketers started to doubt whether or not there was power in this type of marketing collateral. The short answer may be a heavy handed, no. But the long answer may actually change the way that you see SEO in the new year. With that in mind, consider a few things that are still true thus far about this type of work.
Content Is Still King
No matter how much you rely on Google, you are going to find that the biggest ranked sites and niches utilize writing as part of their strategies. Major SEO companies still work out a lot of writing to publish on blogs, and article directories. Even though some of the directories from the past are gone, there are still a lot of places to publish this type of work. This goes beyond just press releases as well, and it’s something that you’re going to be surprised by.
Backlink Generation Still Works Well
As far as article publishing, you are going to see that backlinks are the main part of this solution. Backlinks generated from authority level content design can give your site a huge jump in rankings. However, it may not be immediate. SEO can take upwards of 12 months to come to fruition, but done right, it can definitely give you a fighting chance against bigger entities. There’s a lot of niches that are competitive, and finding a way to challenge them is hard, without backlinks and article creation.
Writers Still Push Through Content
If the world of article marketing was going south, you would see diminished results in regards to writers online. The truth of the matter is simple, there are an increasing amount of content marketers, writers, and SEO companies pushing content design that relies heavily on article creation and publishing. That being said, if you are not going to go this route for your SEO work in 2016, you’re going to end up losing out on a large portion of the audience you need to succeed online.
Back to the initial question, does article marketing still work in 2016? The short answer can be no, but honestly, it’s not likely that it’s going to go away. Google’s algorithmic changes are always going to point towards higher quality content design. Writing is one of the strongest forms of that, and you’ll always see it measure up against other entities of optimization.